Your Tech Savy Wedding – Leveraging Technology For Your Wedding Day
Let’s be honest, everybody is living on their phones these days. It so common, that at Gruene Estate, we try to market and create content specifically for smart phone users. Although in many ways, smart phones have the way we communicate less personal, there are many benefits to the meteoric rise in technology over the last 10 years. This is especially true for brides, grooms, and couples to be. Apps and social media platforms give brides a better opportunity to share their wedding day and create community involvement that would not have been possible in years past. As a boutique wedding venue in Gruene Texas, we want the world to see our brides beautiful Hill Country Wedding, so here are a few ideas from the Gruene Estate team on how to use technology to your advantage on your wedding day!
Creating a hashtag for your wedding day is a great way to create excitement and social media interaction prior to your event. The unique advantage to hashtags, is that they work across multiple platforms. Whether your friends use Twitter, Instagram, or Snapchat, they can all share the same hashtag to help create buzz about your special day. Although it is a non-essential piece of your wedding day, it is a fun way to get your friends and family involved. There are lots of website’s that will generate a hashtag for you, but it is a great opportunity to create your own and imprint a personal touch on your wedding day before it even starts. A few examples we’ve seen at Gruene Estate: #becomingsmith, #itsreallyhepburning, and #jonesingforreyes. Most couples figure out a creative way to incorporate their last name into the hashtag. Gruene Estate’s hashtag is #grueneestate or #grueneweddingshoes! These days there are lots of creative ways to share your day.
Snapchat is taking social media by storm. While Instagram is the perfect place to share your polished and edited wedding pictures, Snapchat is ideal for in the moment shots. Snapchat is a popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they’re viewed. It’s advertised as a “new type of camera” because the essential function is to take a picture or video, add filters, lenses or other effects and share them with friends. Creating your own custom wedding filter is the ideal way to get your friends involved and put your mark on your wedding day. Snapchat filters are overlays, words, or color tone changes that you can add to your picture. This is the perfect place to integrate you’re hastag, custom logo, or venues logo into your wedding day filter.
While we all love and cherish our smart phones, make sure you are clear with your guests about your expectations for when and where you want them to use their phones. At Gruene Estate, we have a beautiful open-air wedding chapel that is set on the original Gruene family farm. It creates that quintessential Texas Hill Country Wedding moment. Guests and family want to capture that moment when the antique chapel doors open and the bride enters her processional walk. For some brides, they might not mind people taking pictures or videos. For others, this in an intimate and special moment that is only meant to be shared with her husband, friends, and family. Phones can be distracting, so make sure you communicate clearly beforehand if you want that special wedding moment broadcasted to the entire world. If not, create a cute sign that politely tells guest to silence the phones or turn them off.
Speaking of broadcasting your wedding day to the world, Covid-19 is changing lives in many ways. You may have guests or friends that are considered high risk, or are traveling from out of state and cannot make the journey for your wedding day. A decade ago, this would have been a difficult problem to solve. It would have required a web cam and I.T. know how to broadcast your wedding ceremony. Fortunately, the Youtube, Facebook, and Instagram platforms have changed this by allowing users to live stream directly through their accounts on their smart phones. In all three platforms, it’s as easy as creating a post, and then hitting the “Live” button. Users and followers can interact and comment on your feed, and it allows you to post the video to your account after it ends. Ensuring that everybody is able to witness your wedding ceremony. Investing in a sturdy and reliable tripod is a great way to guarantee quality video.
Technology has given brides the ability to share their wedding day with their friends, family, and loved ones. Using popular social media apps and creative hashtags is a smart way to create excitement and guest interaction prior to and during your wedding. As wedding season moves into full swing, make sure that you are prepared to take advantage of all these wonderful technological advancements to celebrate your wedding day!